Who is Zahari?
Zachary Sotirov is a former Olympic ski jumper who has turned his drive for challenges into a way of life. Now, he is an entrepreneur and the founder of Æterna, with a mission to help people find their place in the world and grow. Nature energizes him, while people and their stories are his most significant source of inspiration.
Check Zahari’s products in our shop.
Become part of the space Zachary Sotirov creates through Æterna. Allow yourself to discover new horizons, step beyond the boundaries of the familiar, and build a life that truly matters.
How do you measure success?
Success is when you can look yourself in the mirror and honestly say you gave it your all—no self-deception.
What is the most important thing?
Health. But also happiness — those little “halara” moments (from Greek) when life gently reminds you that everything is exactly as it should be.
What would you change in the world?
I’d encourage people to stop worrying so much about what they can’t control.
His mission
Zachary believes life is the most incredible absurdity that deserves to be fully lived—something between an intense workout for the soul and a joke by the cosmic comedian. His mission is to inspire people to challenge themselves, step out of their comfort zones, and find meaning and joy in life. Through Æterna, he creates a space for transformation where people can connect with themselves and discover new possibilities.
Part of the Tribe
In our tribe, Zachary symbolizes courage and transformation. His energy and passion for life remind us that countless opportunities lie hidden even in the world’s chaos. Zachary inspires us to live authentically and with a sense of purpose, to embrace change, and to enjoy the journey.
